What are the current content writing charges in India: An overview

Whether you are looking to hire a freelance content writer or a content writing company, you should always make sure that you are paying the optimal content writing price to the freelancer. While underpaying might result in a compromise in the quality of content from the writer’s side, overpaying might hit your marketing budget and ROI. Hence, it is essential to know how much you should be paying as the content writing charges.

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Current content writing rates in India

Following is a table representing the content writing pricing trend in India. I will also be breaking down the pricing details one-by-one. Kindly note that this is the standard rate chart and the rate may vary depending on the bulk of work and complexity of the topic or niche.

The source of this price chart is the average of rates that Contentlane charges from its clients through its enterprise solution. As for the sample size, we deliver more than a million words per month to 40+ clients. All of our clients are Indian firms, most of which are very well funded and leading in their own segment.

Type of content Quality level
Average High Premium
SEO articles 0.60 0.80 1.00+
Blog posts (General) 0.60 1.00 1.50+
Blog posts (Tech, Finance, Healthcare, Crypto, Legal etc.) 1.00 1.50 2.00+
Website content 1.00 1.50 2.00+
Product description 0.50 1.00 1.50+

Quality Level Details

  • Average quality: The average quality articles should be free from plagiarism and grammatical errors, the content should be in-line with the topic, sentence construction should be fine and there should be no fluff just to increase the word count. Level of research should be moderate. Usage of sub-headings is recommended.
  • High quality: The content should be crisp and to-the-point. Level of research should be high. Sentence formation should be very good and the flow of reading should be maintained.
  • Premium quality: The topic should be researched thoroughly. Sentence construction should be excellent and the articles should be framed in a meaningful manner. Writeup should be highly engaging with the use of stats, data and infographics wherever needed. Conversion goals and CTAs should be included accordingly.

SEO articles writing charges

SEO article writing is the most popular category in the market currently. Normally there are two kinds of SEO contents:

On-page SEO Content: Many websites prefer to generate content in bulk with their target keywords integrated seamlessly. For example, last year we worked for a travel website that posted more than 5000 posts of 1500 words each with the topic titled “Best places to visit in + City name”. Another client, which is a leading financial body, created hundreds of landing pages with title “Secured/Unsecured + loan in + City name”.

Off-page SEO Content: Companies which are running a backlinking campaign often need such content. The writer is expected to integrate the anchor text within the content in a way that it doesn’t look forcefully added.

Blog posts writing prices

In terms of blog posts writing, content writing charges in India vary a lot. Companies who are running a blog to support the promotion of their core business (which is usually selling products or services, or earning via affiliate) pay better since they require content that can increase conversion. On the other hand, blogs that are making money only with advertisements (e.g. Google Adsense) tend to pay less, since income from such business model has decreased a lot in the last few years.

Also, charges for the blog posts that belong to complex niches like legal, finance, healthcare, crypto, forex etc. are usually higher in comparison to the general niche.

Website content writing charges

As for the website content writing rates in India, it all depends on how much the client is willing to pay. For example, a startup would like to have high-quality content on its website since it is the most important part of their online presence. Persuasive content brings better conversion. Hence, it makes a lot of sense to invest a bit more in website content writer rates than settling for average content and running in the risk of losing potential clients.

Product description writing charges

Product descriptions have various use cases. Amazon sellers might need product descriptions to convey the benefits of their products to potential buyers. This again needs persuasive writing and asks for a high-quality write-up. The writer needs to understand the features of the product carefully and write in a convincing manner.

On the other hand, comparison/affiliate websites need product descriptions to gain better rankings in the search engine result pages. Such websites usually have thousands of pages and hence, they usually prefer average quality content to keep their expenses in check.

Summing up

Content is an important part of online marketing and the quality of content directly affects the growth of a business. While posting a content writing job, allocating a decent budget would attract better writers to bid on your project. At the same time, writers also need to understand their capability and charge accordingly.

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