How do you get a reader interested in what you have to say? One technique is to use a great hook. You have threeseconds to keep readers hooked after the headline. If it’s exciting and interesting, people will be eager to continue reading. Otherwise, they’ll click over to another web page. A hook isn’t just an introduction. It’s a way to separate yourself, stir up interest, and set the tone for the rest of the content. Whether you’re a new writer or an old hand at creating content, there’s plenty to learn about web copy.