I am looking forward to bringing my brand online and making its online presence well-known. I would like to know if having a YouTube account is at all useful in this day and time? Isn’t the world of YouTube too saturated? How to make my mark in such an environment?
I think it is a little hard to comment without knowing the specifics of your brand, so I can help you with a few general recommendations. Video content is statistically more consumed than written ones. In its blog, YouTube says that it has more than 2 billion monthly logged-in users. From this, I hope you can gauge the amount of content that is in demand. However, I agree with you that the platform really is saturated, YouTube says so themselves. More than 500 hours of content are uploaded to YouTube every minute. And the numbers keep growing. So what does this tell you? Yes, there is always space for you. But only if you can carve it out for yourself. Make unique, sellable content and provide info to your viewers. This way, you will be able to bring your brand to YouTube successfully, and who knows? A couple of years down the line, you might start making good money out of it.