About the job
ADVANCE.AI is a data-driven financial technology company with multiple offices in the APAC region. In our quest to build a better financial world, one of our key goals is to revolutionize the credit system by creating a more holistic, accurate, and democratic alternative to existing credit scoring.
Combining the best domain knowledge in big data, artificial intelligence, and credit rating technology, ADVANCE.AI brings the next generation of data-centric platforms to transform the financial service industry in Asia. Our core product offerings include credit scoring, anti-fraud detection, facial recognition, and AI as a Service.
We’re looking for an energetic SEO Specialist to join our high-performing team in India. If you’re looking to be a part of a team that tackles real-world financial problems, Advance.AI might just be the place for you!
In this role, you will be responsible for strategy and marketing programs to increase the volume and quality of inbound visitors to our official website. With a primary focus on search as a channel, especially SEO, you will be responsible for improving key metrics such as organic traffic, ranking positions, domain authority, conversion, and engagement rates. You will work with a broad range of stakeholders, including product managers, site owners, field marketers, sales managers and other functional leaders across APAC, Europe and US.
Be responsible for web traffic KPIs that address growth and quality, including unique visitors, bounce rates, dwell times, and content velocity
Define the strategy and roadmap for SEO, guiding innovation and aligning sales initiatives with marketing programs
Working on SEO with and without freelancer consultant to improve organic search engine traffic and search engine ranking; strengthen the connection between paid and organic search to optimize ROI in search as a channel
Execute SEO audit process and reports and develop a cadence for reviewing results with stakeholders to make recommendations around content and optimizations to the site
Work with product and sales team with more localized content, using an audience-first approach that supports business priorities
Collaborate with peers in the marketing and PR teams to define a holistic, cross-channel approach to generate quality traffic from key target audiences and to optimize engagement and conversion after they land
Write, proofread and edit high-quality copy when the writer’s capacity is constrained
Expertise in all aspects of SEO; understanding of best practices across APAC countries and familiarity with B2B technology marketing
3+ years of proven SEO experience managing multi-lingual APAC-wide SEO programs across Google and, if possible, Baidu
Direct experience with both on and off-page as well as technical and content SEO; understanding of managing multiple site domains is a plus
Experience with website analytics tools, e.g., Adobe Analytics or Google Analytics
Experience with tools and technologies like domain webmaster tools (Google and Baidu Search console), SEMRush, Ahrefs, or Screaming Frog
Understanding of search engine marketing SEM is a plus
Experience with and expertise in content marketing is a plus
Reading and speaking other Asian languages is a plus
ADVANCE.AI is a data-driven financial technology company with multiple offices in the APAC region. In our quest to build a better financial world, one of our key goals is to revolutionize the credit system by creating a more holistic, accurate, and democratic alternative to existing credit scoring methods.
Advance.AI is built and backed by experienced and successful entrepreneurs and investors in Singapore, China, and US who are from top-tier schools like Stanford, CMU, UIUC, Tsinghua, Fudan, SJTU, NUS, and NTU with rich industrial experiences from Goldman Sachs, Farallon Capital, Two Sigma, Amazon, Accenture, Tencent, Baidu, and HSBC.