Senior Content Writer

Website Appinventiv

Senior Content Writer Responsibilities:

  • Conducting in-depth research on industry-related topics in order to develop original content.
  • Developing content for blogs,guest post articles, and the company website.
  • Ensure brand consistency across all content (style, fonts, images and tone)
  • Coordinate with the design team to illustrate articles.
  • Assisting the marketing team in developing content for advertising campaigns.
  • Proofreading content for errors and inconsistencies.
  • Editing and polishing existing content to improve readability.
  • Coordinate with the SEO team to make blogs and articles search engine friendly.
  • Creating compelling headlines and body copy that will capture the attention of the target audience.
  • Identifying customers’ needs and recommending new content to address gaps in the company’s current content.
  • Revamp content with the intent of making it informative and current-time appropriate.

Content Writer Requirements:

  • Bachelor’s degree in Communications, Marketing, English, Journalism, or related field.
  • Proven content writing or copywriting experience.
  • 4-6 years of work experience in B2B content domain
  • Proficient in all Microsoft Office applications.
  • A portfolio of published articles.
  • Excellent writing and editing skills.
  • The ability to work in a fast-paced environment.
  • The ability to handle multiple projects concurrently.
  • Effective communication skills.
  • Ability to meet deadlines

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