To increase the search visibility of AutoRABIT website and keywords using on-page, off-page and technical Search engine optimization tactics. Plan and implement the organic growth strategy in sync with content generation team that aligns to global marketing strategy.
Roles & Responsibilities
Search Engine Optimization:
Perform timely keyword research, Improve SERPs of the identified keywords based on the search volumes.
Increase the organic traffic, conversions to leads and engagement rate on the website.
Track, report and analyse the website data and stats using analytics tools (Google Analytics, SEMrush and others)
Perform, track timely competitors’ analysis on website and keyword performance.
Maintain the health of the website by finding crawl errors, broken links, and site speed etc.
Manage Integration with webmaster, analytical and any third-party tools.
Manage the website architecture and URL structure.
Optimize the Meta data (titles & descriptions), header tags and alt tags etc.
Manage the search engine programs, XML sitemaps, Robots.txt files and webmaster tools
Optimize the website load time (Desktop/Mobile versions)
Develop and implement the link building strategy and generate backlinks.
Manage the content submissions on relevant online publishers, forums and Q&A portals etc.
Implement SMO activities & social bookmarking.
Manage influencer outreach programs and generate brand mentions.
Collaborate with Content teams to generate SEO friendly content and supply valuable insights and inputs.
Desired Skills And Experience
3 to 6 years of experience in Saas/Technology/Cloud based product or service industry.
SEO & SEM
Education and Qualification:
Any Graduate, Certifications in Google Analytics, SEMrush is an advantage.
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