About the job
We’re searching for an experienced Creative Content Writer (with a touch of Technical skills) to join our team and help take our product global. Proven experience in IT / IT Networking is a plus.
Bachelor’s degree in English, Journalism, or related field.
Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.
At least 1 year of experience writing for a B2B audience.
Experience in Ghost & WordPress is preferred.
Ability to quickly learn and understand complex topics related to the IT & Networking industry.
Excellent writing skills, as well as the ability to communicate and collaborate effectively
Strong proofreading abilities.
Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures.
Experience in lead generation(MQLs) and social media marketing is a plus.
Understanding of SaaS economy is a plus.
Create content marketing campaigns to drive leads and subscribers.
Use SEO best practices to generate traffic to our site.
Developing content for blogs, articles, product descriptions, social media, white papers, and the company website.
Analyze content marketing metrics and makes changes as needed.
Conducting in-depth research on industry-related topics to develop original content.
Assisting the marketing team in developing content for advertising campaigns.
Proofreading content for errors and inconsistencies.
Editing and polishing existing content to improve readability.
Creating compelling headlines and body copy that will capture the attention of the target audience.
Identifying customers’ needs and recommending new content to address gaps in the company’s current content strategy.
Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation.
Create and maintain the information architecture.
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