Digital Marketing

  • Full Time
  • Anywhere
  • Full Time
  • Anywhere

Website Bijak

About the Company

Founded in April 2019, Bijak is a B2B marketplace for suppliers and buyers across India’s Agri value chain. Bijak aims to bridge the information asymmetry and lack of accountability in agricultural commodities trading. Since launch, Bijak has expanded across 27 states/UT, 900 regions, and 110+ commodities. We currently have a team of 200+ and are growing on a rocket trajectory.


Website –

Bijak product

B2B traders, who control 80% of India’s USD 300 Bn Agri value chain, have limited access to technology, information, and credit. Bijak helps these customers/MSMEs discover each other along with the counter party’s rating so that customers can transact with minimal friction by accessing Bijak’s layer of trust & reliability. The suppliers and buyers are not just able to transact or discover each other but are also able to find out meta-data of each other to make a faster & reliable transaction through the application.


Founding team

The founders have been entrepreneurs, investment bankers, and venture capitalists across various organizations in the past – J.P.Morgan, Avendus Capital, Rocket Internet, Asia Innovations Group, Transit Capital, ZS Associates, etc. Please find the founder profiles here – Nukul Upadhye, Mahesh Jakhotia, Jitender Bedwal, Daya Rai and Nikhil Tripathi­. They have led & run start-ups backed by global funds such as Index Ventures, KPCB, Matrix Partners, etc.


Investors & Funding

Bijak is backed by well renowned global investors, who have invested across unicorns and have taken companies to IPO globally. Bijak has raised ~$14.5 MN (INR 110 Crores) across two rounds from Sequoia Capital, RTP Global, Omidyar Network, Omnivore Partners, Better Capital, AngelList, and Tempo ventures.


Values we appreciate

● First-principles – Independently being able to formulate a particular problem & coming up with a solution based on first principles thinking

● Grit – Showing resilience & courage during tough times to tackle any mammoth problem

● Native capability – Having a high standard of native capability in their area of expertise

● Humility – We welcome candidates who are grounded and humble with our various stakeholders

● Hunger – Always looking to refine their skill-set, knowledge, and network for the dual betterment of their career and company


Job Responsibilities:

Will be responsible for innovative digital marketing and growth strategy
Creation and execution of user acquisition campaigns
Lead the growth marketing/CRM/Paid Platforms/Creative/Content/Analytics team within marketing
Liaise with internal product/inside sales/operations team to drive results
Should bring in deep analytical insights to create result oriented metrics
Tracks, optimizes and reports performance of all digital marketing campaigns
Must Have:

Proven track record in leading digital marketing team at new age startups/fast growing companies
Min 6-10 yrs of experience in handling marketing campaigns, customer behavior, performance marketing, google analytics etc.
Strong analytical and data driven thinking
Should possess strong people management skills
Bachelor’s degree in engineering from a Tier-1 institution

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