Strategic Content Writer

  • Full Time
  • Bangalore
  • Full Time
  • Bangalore

Website Cureous Labs

Designation – Strategic Content Developer

We are looking for a Content Writer who can develop strategic content in the domain of healthcare (specifically bedsores). The content includes articles, competitive landscaping, product description content, weekly blog posts, videos, posters. You’ll help uncover our best stories, figure out what sets us apart, and highlight the areas of focus of content that customers really value. Along the way, you’ll help us activate new audiences, generate traffic, and deliver leads and opportunities.

How to Apply

Interested candidates passionate to work in startups must send your CV and Work portfolio to [email protected] explaining why this opportunity is of interest to you and how you can contribute (the application will be only considered then). Only Apply if you are passionate about content writing and want to develop content that can immensely bring value to the users. This would save time for both of us.

Location: Koramangala, Bangalore

Employment Type: Full Time for minimum 3 months

Experience: 1+ years

Salary: Rs 20,000 – 25,000 per month

Responsibilities and Deliverables

  • Responsible for producing well-researched original content for publication online (blogs, articles, product descriptions, social media, and the company website) and in print.
  • Responsible for clearly setting objectives & outcomes, and accordingly deciding strategic content targeting specific user groups.
  • Plan and discuss upfront the timelines, nature of content and expected outcomes / impact of content.
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
  • Responsible for proofreading content for errors and inconsistencies before publication.

Tasks & Activities

  • Finding potential target user groups, initiating conversations / interviews with them, understanding customer needs and data gaps and deciding on developing content that provides the highest level of value to users.
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Learn about competitor products / state of the art technologies to develop unique value proposition contents.
  • Coordinate with marketing and design teams to illustrate articles.
  • Promote content on social media including Facebook, LinkedIn etc.
  • Update website content on a set regular basis ensuring all-around consistency (style, fonts, images and tone).
  • Conducting keyword research and using SEO best practices to increase traffic to the company website.
  • Creating compelling headlines and body copy that will capture the attention of the target audience.
  • Write in-depth product descriptions with the perfect blend of creative and technical writing skills

Skills (Hands on)

  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel and PowerPoint, Notion.
  • Proven content writing or copywriting experience.
  • Excellent writing and editing skills, as well as the ability to communicate and collaborate effectively and consistently meet tight deadlines.
  • Strong editing and proofreading skills, and a total command of the rules of grammar.
  • Ability to take ownership, prioritize, and efficiently complete tasks in a fast-paced environment


  • Working knowledge of content management systems.
  • HTML knowledge and experience using WordPress preferred.
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
  • Familiarity with Figma or Adobe Creative Suite is a plus.

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Contact us

Cureous Labs

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