About the job
Role: Digital Marketing Associate
Plan and execute user acquisition & growth programs for Web & App; including:
– Paid campaigns on FB / Google/ Ad Networks for users and app downloads
– Organic campaigns via social media & SEO
-Retention & re-engagement via Notifications & Emails
Proficiency with analytics tools such as Google Analytics, CleverTap, Branch, etc.
Eye for design and product.
Setup and manage all SEM, Facebook Ads and Affiliate/Media Buying campaigns in order to maximize ROI.
Performing ongoing keyword research including discovery and expansion of keyword opportunities.
Researching and implementing content recommendations for organic SEO success.
Composing, launching, and optimising social advertising campaigns using Facebook Ads Manager, Google Ads.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimise copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimisation.
Research and implement search engine optimisation recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Recommend changes to website, content, linking and other factors to improve SEO positions for target keywords.
Hands-on with Google Analytics, in creating custom reporting, Experiments, Goals and Filters.
Understanding of MMP (mobile measurement platform, i.e Branch.io, AppsFlyer) to track user funnels.
Digital Marketing, Facebook Marketing, Google Ads, SEM, SEO, Social Media Marketing
Should have advanced knowledge of SEO and ASO.
An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions.
Presenting daily/ weekly/ monthly reports to the team.
Manage organic content and digital marketing for the media sites
Liaison with the sales team to achieve desired financial outcomes.
Excellent written and verbal communication skills
at least 1.5+ years in handling good budgets campaigns.
Understanding of web or app development/ coding
Ability to write DB queries (SQL)
Some experience with UI/ UX/ Product
Delphinesse & Co. is a company named after the temple of Delphi – an ancient sanctuary in Greece where warriors would approach the oracle before making Important decisions of warcraft and strategy. ‘Delphinesse’ – the word as well as the company- encompasses the spirit of finesse or delicacy and skill: something our highly competent teams are proud to assure our clients.
You must sign in to apply for this position.