SEO Manager

  • Full Time
  • Mumbai
  • Full Time
  • Mumbai

Website Digitas_IN Digitas India

The Connected Marketing Agency

About the job

Needs to have business acumen and confidence to face clients and lead the overall SEO practice for Digitas.

Responsibilities:

· Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

· Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

· Help to create and support marketing content (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

· Develop and execute successful SEO strategies

· Manage team of SEO Specialists

· Conduct keyword research to guide content teams

· Review technical SEO issues and recommend fixes

· Optimize website content, landing pages and provide UI/UX recommendations

· Direct off-page optimization projects (e.g. link-building)

· Collect data and report on traffic, rankings and other SEO aspects

· Define requirements, tasks, and resources associated to SEO strategy

· Manage and execute implementation of SEO strategy

· Communication to clients, team, and management on strategy/project development, timelines, and results

· Collaborate on client strategy and goal definition for success

· Keep abreast of SEO and integrated marketing trends

 

Requirements:

· Proven experience as SEO Manager, SEM Manager or similar role

· Atleast 6+ years of experience in Search Engine Optimization (SEO)

· Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

· Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)

· Experience working with CMS and building/administering content in multiple CMS environments

· Knowledge of HTML/CSS and website administration

· High-level proficiency in MS Excel, PowerPoint, and Word

· Experience with website analysis using a variety of analytics tools including but not limited to Google Analytics, SiteCatalyst, etc.

· Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

· Knowledge of HTML/CSS

· Experience with SEO reporting

· Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)

· Excellent communication and client-facing skills

· Strong organizational and leadership skills

· Analytical mind-set with numerical aptitude

· BSc/BA in Marketing, Business or related field

 

About the company

Digitas is the Connected Marketing Agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com, where everything connects.

 

Upload your CV/resume or any other relevant file. Max. file size: 120 MB.

Upload your CV/resume or any other relevant file. Max. file size: 120 MB.

Contact us

Digitas India

The Connected Marketing Agency

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