About the job
We are seeking passionate and experienced individuals as E-mail Newsletter Specialists to join under our digital marketing vertical supporting www.eNewsletter.Online, powered and funded by truleap.com and goTotallySocial.com.
The role will be a part of the core founding team and would involve multi-tasking across several domains. The candidate needs to be excited by the challenge of designing and managing path-breaking newsletters for India’s first platform for non-digital native brands for engaging customers to accelerate sales. eNewsletter.Online is a web-based platform founded in 2020 during the pandemic to support startups, businesses & non-profits. We are changing the way drip marketing campaigns work by managing end-to-end campaigns on behalf of organizations. We have secured 6 clients in less than 2 months and is on the path to growing at 100 clients per month starting Jan 2021. We are currently in talks with angel investors and seed funding to fuel the rapid expansion.
You will be working directly with partners and the senior leadership team in developing compelling marketing and communication solutions for global clients. As part of the role, you will get industry exposure, mentorship of industry veterans and an opportunity to learn the end-to-end process of branding, design, marketing, social media, PR, web technology, and media.
Job Description: The role will include planning, designing, and executing marketing campaigns with highly engaging newsletters, and will involve distributing, monitoring, and optimizing reach across emails (MailChimp) and instant messaging platforms (WhatsApp & Facebook Messenger). Candidates applying for the role are expected to have strong working experience in Adobe Suite & MailChimp for newsletters as well as have effective content writing and design skills. Interested candidates can send their CVs and portfolios at [email protected]
Role & Responsibility:
You will plan and design email marketing strategy from campaign conceptualization, creation, and measurement KPIs, to budget requirements
You will execute the strategy and have a thorough understanding of email marketing best practices
You will use your advanced experience in working hands-on with email service providers (ESP) such as Mailchimp, Zoho Campaign etc.
You will be developing highly engaging content, design MailChimp templates, landing page development, integration of code, etc. for all the newsletters
You will quality check all campaigns right from the creation phase, testing and to the final deployment of the plan
You will review email marketing campaign performance metrics and proactively identify opportunities to improve the effectiveness of the live email marketing campaign
You will manage daily/weekly/monthly reporting for all email marketing activities
You will actively participate in blogging and creating articles email marketing techniques
You will segment the contact database based on advanced analytics and customer profiling
You will plan engagement strategies for the entire life cycle of a customer
You will increase new email subscription sign-ups every month
3-5 years of email marketing & lead generation experience
Should have strong working experience in Adobe Suite (Photoshop/Illustrator) & MailChimp for newsletter
Passion for digital startups and online email marketing
Understanding of web, SEO, and web analytics tool (Google Analytics)
Strong analytical background with the ability to use data to learn and drive decision making; you are familiar with concepts such as audience segmentation, sample size, and control groups
Comfortable building emails in HTML/code editor, preferably with Litmus/MailChimp
Familiarity with marketing concepts such as user lifetime value (LTV) and churn, acquisition funnels, user lifecycle management, lead generation, and conversions.
Enjoys writing creative copy that is consistent with the brand voice
Excellent written communication and collaboration skills
Ability to apply high ATTENTION TO DETAIL (mandatory)
Able to handle things individually and proactively with minimal supervision
Strong qualitative and quantitative analytical skills
Excellent project management skills with complete ownership
Results-driven & deadline-oriented
Basic knowledge of Google Analytics, Excel/Sheets, and custom URLs/UTM link builder
Education background: Bachelor’s degree or equivalent
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) & Adobe Suite
Experience with SEO and SEM
Position based Remotely, preferably from Bangalore
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