About the job
The executive would be responsible for looking into the online marketing strategies for the organisation. Plan and execute marketing campaigns, maintain and supply content for the organisation’s website.
Develop strong and innovative digital marketing strategies, using SEO, PPC, SEM, email, social media marketing, content marketing and display advertising campaigns. SEM, SMM Pay Per Click (PPC) & Paid Search, Facebook
Maintain social media presence and build strategies
Performing keyword research Plan, execute, and measure experiments and conversion tests Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Work with development team to insure client sites are optimized
Manage organization’s website
Track the website traffic flow and provide internal reports regularly
Fix any error in online content and arrange webinars and webcasts
Attend networking events and product launches.
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Work on SEO of the website pages.
Edit and post content, videos, podcasts, and audio content on online sites.
Promote company’s product and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Creating and executing SMS, and email-based marketing campaigns.
Required Skills and Technologies:
Google Search Console (Webmaster Tools)
Google Keyword Planner Tool
Google Shopping/Merchant Center
Expertise with Google Docs/Sheets/Slids
CMS Frameworks: WordPress
Strong knowledge of search engine algorithms and ranking strategies
Deadline and detail oriented
Enthusiastic, flexible, and creative problem solver with excellent attention to detail.
Work from Office
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