Digital Marketing Executive

  • Full Time
  • Kochi
  • Full Time
  • Kochi

Website FocusAcadTampa Focuz Academy

About the job

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on

Google, Yahoo and Bing, as well as other search and display marketing engines. A successful

SEM Specialist will effectively manage the paid search budget and work with the SEO and

Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

& Duties
Execute tests, collect and analyse data, identify trends and insights in order to achieve
maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and
reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyse competitor advertising links
Requirements
Proven SEM experience and success managing PPC campaigns across Google, Yahoo
and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g., Click Equations, Marin,
Kenshoo, Search Ignite)
Experience with website analytics tools (e.g., Google Analytics, NetInsight,
Omniture, WebTrends)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Bachelor’s Degree / Master’s Degree
We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display campaigns

Skills

Search Engine Marketing, Search Engine Optimization, Sem, Seo, Pay Per Click, Online Marketing, Social Media Optimization, Internet Marketing, Smo, Ppc, Digital Marketing, Social Media Marketing

Experience

2.00-3.00 Years

Education

Bachelor of Business Administration (B.B.A), Master of Social Work (M.S.W), Master OF Business Administration (M.B.A), Bachelor of Commerce (B.Com), Bachelor of Arts (B.A), Master of Commerce (M.Com), Masters in Arts (M.A), Bachelor Of Computer Application (B.C.A), Other, Master in Computer Application (M.C.A), Bachelor of Science (B.Sc)

Overview

Focuz Academy is a Superchild of a giant education entity, Brillianz Education Group based in UAE. Focuz is now launched in Kerala, India under the leadership of the Joint director of Brillianz group, Mr. Ajith N S (chairman). Our Parent company, The Brillianz group was established in the year 2002 in the name of Al Marifa studies, later with the collaboration of other parties which was renamed to ‘Brillianz group’, in order to provide students with highly professional, competitive and updated educational counseling service in diversified areas. It’s a team of industry experts with a passion for innovation and for delivering practical, measurable results for our students. We are a certified education consultant, assists students and families in educational decision making. We have now opened an opportunity for all the education seekers in India to join us in this endeavor for lifelong satisfaction and international learning experience. Focuz Academy is equipped in providing a State-of-art smart learning infrastructure, outstanding services at your convenience and a wide range of career choices in Distance education offered from prominent universities from India and Abroad. Our institution has an articulation agreement with A grade and NAAC
approved Universities, which is also approved by DEC and the Joint-Committee of DEC-UGC-AICTE.

 

Upload your CV/resume or any other relevant file. Max. file size: 120 MB.

Upload your CV/resume or any other relevant file. Max. file size: 120 MB.

Contact us

Focuz Academy

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