Responsible for driving growth in organic traffic and revenue on the website
Monitor keyword ranking and performance on an ongoing basis – benchmark with the market and competitors
Research SEO keywords to use throughout the company’s website and marketing materials
Develop optimization strategies that increase the company’s search engine results rankings
Maintain a monthly Keyword tracker and provide actionable insights to online marketing team
Provide SEO analysis and recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Develop and implement link building campaigns and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Research and administer social media tools and support marketing content for social media purposes
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Keeping updated on both white hat and black hat SEO strategies to stay within search engine guidelines
Work with the content team to develop high-quality, compelling SEO friendly website content, including blog posts and page descriptions.
Closely working with engineering, design, product, ad operations and marketing teams for audience growth initiatives.
Strong analytical skills for website optimization along with Google products like Analytics and Adwords.
Good understanding of analytical industry standards like ComScore and SimilarWeb. Use tools to share reports to management and increase SEO rankings.
Build and execute dedicated back links strategy.
Maintain Links inventory
Specific / Generic Keywords – SEO RankOrganic Traffic – Absolute and Growth.
Experience / Skills
2-3 years of experience in successfully developing and executing SEO campaigns for a reputed company
Understanding of search engine algorithms and ranking methods
Proven success in SEO and keyword research
Expertise in using data mining tools, A/B and other testing methods
Analytics, Critical thinking and problem-solving skills
Team player and Great interpersonal and communication skills
Google AdWords certification
Good time-management skills
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