Digital Marketing Specialist

  • Full Time
  • Haryana
  • Full Time
  • Haryana

Website Gartner_IT Gartner

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About the job

What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We’re the world’s leading research and advisory company that steers clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

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Digital Marketing Specialist

What makes Gartner a GREAT fit for you?

When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth potential. If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.

About This Role

This position will support the Gartner’s Global Email Operations team. Individual in this role will work on organizing and managing email communications to clients and/or prospects. Specific duties include but are not limited to list management, email development and deployment using Eloqua 10, metric pulls and analysis, and testing of new approaches to email communication. This position will have the opportunity to develop business skills and acquire a broad understanding of Gartner with growth opportunities in digital marketing.

What You’ll Do

Database Segmentation
Strong analytical skillset with the ability to compile, organize and formulate a substantial amount of data with attention to details and accuracy.
Develop distribution lists and shared filters based on campaign requirements.
Understand and work on complex logical operators on Eloqua (or any other competitive Marketing Automation tool).
Help develop data cuts to facilitate segregation at various levels such as region, industry, job level, role, event registration, etc.
Be cognizant of data privacy laws and their application to email sends.
Analyze email deliverability data and ensure bounce back numbers are in check.
Be acquainted with custom data objects (user profiling) and how to retrieve information stored in them.
Recommend best practices to optimize distribution lists for campaigns.
Proficient in MS Excel for day to day data analysis.
Campaign Production
Manage deployment of inbound and outbound communications.
Help maintain the communications calendar to ensure right balance of outreach and timely completion of material.
Help identify opportunities for business process improvement and implementation of new technologies.
Ensure thorough QA/QC of all email campaigns before they are deployed.
Understand and implement personalization in email sends using signature rules, signature layouts, and dynamic content in Eloqua (or any other competitive Marketing Automation tool).
Assist in generating email KPI reports and dashboards.
Collaboration
Regularly collaborate with global stakeholders and peers to gather campaign production requirements and ensure appropriate audiences are reached effectively at the optimal times with the ideal message.
Work with manager to help onboard new talent as and when needed.
Maintain a consistent upward and lateral flow of communication pertaining to project status updates.
What You’ll Need
Bachelor’s degree in arts or sciences with 1-3 years of experience
Stronghold on Excel (should be good with: Functions, Lookups, Pivot etc.), Advanced data mining and segmentations skills
Experience in working with global stakeholders
Experience using Eloqua or similar Marketing Automation tool
Excellent oral and written communication skills, Strong attention to detail, Exceptional client service ethic
Strong work ethic and willingness to take ownership for wide-ranging responsibilities
Superior problem-solving ability and ability to think “outside the box.”
Ability to form and test hypotheses with available data and industry/corporate best practices
Tolerance for ambiguity and self-drive to operate in an entrepreneurial setting
Proven ability of managing tasks from beginning to end with strict adherence to deadlines
Basic understanding of HTML and SQL is “good to have”
Who You Are

This position will support the Gartner’s Global Email Operations team. Individual in this role will work on organizing and managing email communications to clients and/or prospects.

What We Offer

In addition to an outstanding work environment with rapid advancement potential, Gartner associates enjoy exceptional compensation and benefits, including:
Limitless growth and learning opportunities.
A collaborative and positive culture — Your team will be as smart and driven as you
Outstanding compensation — Plus competitive benefits and generous time off
A chance to make an impact — Your work will contribute directly to our strategy
About Gartner

Gartner is the world’s leading research and advisory company, offering information, advice and tools for business leaders. We provide objective and invaluable insights to our C-level executive clients, where we guide them to achieve the mission-critical priorities of their organization. We’ve grown exponentially since our founding in 1979 and now employ over 17,000 associates globally and support 12,000 clients in more than 100 countries. Visit gartner.com to learn more.

Our Awards And Accolades
Fortune World’s Most Admired Companies 2016, 2017, 2018, 2019 & 2020
Forbes America’s Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019
Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019 & 2020
Diversity, Inclusion And Engagement At Gartner

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Gartner affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.

Gartner is an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified applicant with a disability and unable to or limited in your ability to use or access the Gartner’s career webpage as a result of your disability, you may request reasonable accommodations by calling Human Resources at +1203-964-0096 or by sending an email to [email protected]

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Job Requisition ID:49011

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About the company

Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and an objective resource for more than 14,000 enterprises in more than 100 countries — across all major functions, in every industry and enterprise size.

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