About the job
Looking for a content writer who can craft
Roles and Responsibilities
Conceptualize, and write engaging posts for social media networks (e.g. Facebook, Instagram, Twitter, etc)
Creating compelling headlines and body copy that will capture the attention of the target audience.
Creating content of landing pages ensuring that content addresses both business goals and consumer needs.
Conducting in-depth research on industry-related topics in order to develop original content.
Tracking trending topics & creating appropriate posts for our handles
Customized content for each platform (Fb, Insta, Twitter, etc) based on what works on each, modify content pieces/ create specifically for each individual platform.
Work closely with Social media strategists to understand what content is doing well & what is not, incorporate feedback in future work to better page reach and engagement.
Understand SM data analytics, insights, and performance metrics and their role in engagement and reach on social media.
Continuously work towards improving metrics research, write, edit and proofread copies for all online, offline, external, and internal requirements.
Engage in conversations and build relevant community with influencers and bloggers for outreach programs as and when required.
Desired Candidate Profile
Should have relevant work experience in a design agency / creative house / advertising agency.
Should have basic knowledge of SEO and digital marketing concepts.
Planning and Implementing Social Media Strategies on various social networks like Facebook, Twitter, YouTube, LinkedIn, P interest, Google, Instagram.
Strong understanding of creative briefs and communication requirements
Must be proficient in English, with an impeccable vocabulary and flawless grammar.
Must have excellent copywriting, editing proofreading skills.
Can write long and short forms of content as per requirements.
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