Content Specialist

  • Full Time
  • Hyderabad
  • Full Time
  • Hyderabad

Website GITAM Deemed University

JOB LOCATION : VISAKHAPATNAM/HYDERABAD

GENERAL DESCRIPTION

We are looking for a qualified Content manager to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness. You should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience

EDUCATION REQUIREMENTS: Bachelors degree in Journalism, Marketing or relevant field

KNOWLEDGE REQUIREMENTS:

  • Excellent written and verbal communication skills
  • An appreciation for quality content and the ability to create it
  • Comfortable working with data and spreadsheets when needed

WORK EXPERIENCE : 3 – 5 years experience in social media marketing with demonstrated successes

PERSONAL QUALITIES

  • Proven work experience as a Content Specialist
  • Hands on experience with MS Office and WordPress
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media

BEHAVIOURAL COMPETENCIES

  • Good organizational and time-management skills
  • Attention to detail
  • Ability to multitask and take on multiple assignments

TECHNICAL COMPETENCIES

  • Proficiency with multiple content management systems and analytics software
  • Familiarity with HTML & CSS
  • Experience in digging out fresh content for different platforms

KEY RESPONSIBILITIES

  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
  • Create and publish engaging content
  • Edit, proofread and improve writers’ posts
  • Optimize content according to SEO
  • Develop an editorial calendar and ensure content team is on board
  • Provides editorial support where needed
  • Organize the editorial calendar to collate premediated content for branding and publication
  • Manage and develop blogging strategy for or website

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Contact us

GITAM Deemed University

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