About the job
Roles & Responsibilities:
Write content for blogs, articles, emails, website landing pages and social copies
Improvise scripts and storyboards for content (e.g., training material, customer facing collateral etc.)
Ideate on new formats and topics for our content
Coordinate with designers, business resources and other stakeholders
Follow and implement best practices for content optimization such as using relevant keywords
Evolve content strategy and guidelines and adapt them to new situations (e.g., bite sized videos, vernacular content etc.)
Proactively maintain and update content regularly (e.g., basis change in regulation, product features etc.)
Bachelor / Master’s degree (preferably in Communications, Marketing, English, or related fields) with 4 to 7 years of work experience.
Previous content writing experience across formats (text, social, video etc.)
Excellent communication skills
Experience or demonstrable understanding of finance / banking / insurance would be a huge plus (not mandatory)
HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.
HDFC Life’s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers.
HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website, www.hdfclife.com
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