Asia's Largest Hotel School chain
About the job
Job Description: We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Assist in the formulation of strategies to build a lasting digital connection with consumers· Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness· Be actively involved in SEO efforts (keyword, image optimization etc.)· Prepare online newsletters and promotional emails and organize their distribution through various channels· Provide creative ideas for content marketing and update website· Collaborate with designers to improve user experience· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)· Acquire insight in online marketing trends and keep strategies up-to-date· Maintain partnerships with media agencies and vendorsRequirements· Proven experience as Digital Marketing Executive or similar role· Excellent understanding of digital marketing concepts and best practices· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM· Working knowledge of ad serving tools (e.g., DART, Atlas)· Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)· Skills and experience in creative content writing· Analytical mindset and critical thinking· Excellent communication and interpersonal skills
Seniority level Associate Manager
Employment type Full-time
Job functions MarketingSales. Digital Media
International Institute of Hotel Management is a part of the IndiSmart Group, a large conglomerate that operates the IndiSmart Hotels and offers a wide range of services in the field of Hospitality Management Education Training & Consultancy in India and the South East Asia. Founded in 1994
IIHM was the first collegiate program in the country offering discerning students the opportunity to be trained in globally recognized skills and earn an International Degree in Hospitality Management through its collaboration with The Edinburgh Napier University, UK and tie-up with University of West London, London.
Today the Institute is the largest Hotel School Chain that leads in the field of International Hospitality Management Education in India with campuses at Kolkata, Delhi, Pune, Bangalore, Jaipur, Ahmedabad, Hyderabad and state of the art, IIHM at KBU Bangkok in the capital city in Thailand.
Consequently, the students have the option and flexibility to study at the UK in the Edinburgh Napier University, UK or the University of West London, London or at the IIHM at KBU campus in Bangkok at different stages during their education at IIHM campuses in India. Across the Atlantic, in the United States, IIHM is tied up with the DeVry USA, Australia, Mauritius, Middle East and the South-East Asian countries.
The supremely accomplished alumni group has proved to be some of the best human resources, creating and disseminating knowledge about hospitality management to the Indian & the global hospitality industry University & Keller Graduate School of Management in Fremont CA.
Similarly, in Canada, IIHM is developing a partnership with the George Brown College and eventually, this partnership will help students to study, work and make a living in Canada. Till date, more than 3000 students have launched their career in Europe, USA, Canada & South East Asia through these routes & are working in some of the most renowned and largest Hotel chains of the world.