About the job
This is a role for an experienced and talented writer, whose grasp over the language and understanding of the subject matter is excellent. The writer should be proficient in writing engaging content on many different topics across a host of industry verticals and domains.
Create engaging articles, blogs, guest posts, press releases white papers, case studies, product descriptions, social media content and web page content.
Comfort in writing technical articles and blogs, thought leadership articles and other content for IT, telecom and Finance sectors on topics like Machine Learning, Big Data, AI, IoT etc. would be an advantage.
Skilled and resourceful at researching and gathering information from diverse sources to write creative, unique, and relevant online content as per client requirements.
Familiarity with SEO based content writing. Create content of META titles, META descriptions, META keywords.
Should filter information into clear and concise text and have the ability to present content in the most engaging and creative manner.
Excellent command over the English language, both written and verbal
Ability to write in a number of different styles/ tones for a varied audience
Impeccable spelling and grammar
Experience in writing technical content (for IT, finance and telecom sector for e.g.) would be an advantage
Some familiarity with keyword placement and other SEO best practices
Ability to understand complex writing requirements and deliver quality content
Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
An integrated copy and content creation agency, Italics brings any business’ online presence invaluable value adds.
It involves with a vertical to understand its nuances, its requirements, the significance of its positioning and helps content to communicate the need of the business thoroughly.
Italics creates thematic for business’ success and has empowered a few top corporate entities including Airtel(India’s largest telecom company) ICICI Bank (India’s leading private bank), Indiatimes(India’s top web solutions provider), Axel Springer AG (Germany’s largest newspaper publishing firm), Melrose Jewelers (USA’s No.1 online retailer of Rolex watches) amongst others…
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