Digital Marketing Specialist

  • Full Time
  • Anywhere
  • Full Time
  • Anywhere

Website Kissflow Kissflow

#1 Digital Workplace Software

About the job

Who we are?

Have you dreamt of working in a platform software company? OrangeScape is a rare breed platform software company in Chennai, India. Kissflow is our flagship platform that has over 10,000+ businesses, close to 1 million users, across 160+ countries globally. That includes popular, Fortune 500 companies like Pepsi, Airbus, Roche, Motorola, Cisco, Telegraph, Michelin. Founded in 2004, we have withstood the test of time. In the last 2 years our company has grown 300% in terms of our employee strength. We are proud of our young and dynamic team with an average age of 27. Do you want to work in a cross cultural, diverse ethnic group that is also gender balanced?

Job Description

Are you an experienced and ambitious Paid Marketing Manager looking for a new challenge and an opportunity to advance your career? If you are able to manage multiple projects simultaneously with tight deadlines, we have the perfect job for you! We are looking for a dynamic Paid Marketing Manager to lead our marketing dream team and support them with his/her leadership and expertise in developing and executing our paid marketing strategy.

Key Functional Areas of Responsibility

Lead and support the implementation of our paid marketing strategies
Examine correlations between prospecting activities, revenue, and budget
Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
Coordinate, supervise and inspire members of our paid marketing team
Stay up-to-date with paid marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
Create/Build dashboards to track weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid initiatives.
Exploring new avenues and consistently looking for opportunities around expanding the scope of paid marketing channels
Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content, or any other media-related stuff, etc
Professional Competencies

Passion for Paid Marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving goals
Excellent analytical, organizational, project management, and time management skills
Professional Skills & Qualifications

Minimum 8-10 years of Paid Marketing experience managing Paid campaigns across Google, Facebook, and LinkedIn in B2B space.
A clear understanding of Campaign forecast, growth analysis, traffic estimation, etc.
Ability to segment audiences and build campaigns to reach customers at various stages of the funnel
In-depth experience with performance marketing, lead generation, and customer acquisition strategies
Proven track record of ROI in a product based company
Outstanding communication, presentation, and leadership skills
Strategic thinker with great analytical skills
Experience with bid management tools (e.g., Marin Software, Google DoubleClick, Adwords/Bing Ads advanced bidding tools) will be an advantage.



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