Content Lead

  • Full Time
  • _Anywhere
  • Full Time
  • _Anywhere

Website KLAY Preschool and Daycare

About the Job
KLAY has recently launched an innovative new product called Klaytopia ( We are hiring for a content lead who will be responsible for creating content for the entire product. The ideal candidate will have excellent writing skills, experience in writing short & long format content. Prior experience in writing content aimed at young parents will be a big plus.

Responsibilities :

  • Social Media daily content for Klaytopia handles
  • Box and curriculum related content for Klaytopia
  • Website, Landing page, emailers
  • Sales cycle communication
  • Blogs & articles
  • E-commerce product pages


  • 3-4 years experience in content creation.
  • Deep understanding of B2B and B2C social media channels – Facebook, Instagram, Twitter, LinkedIn and YouTube
  • Strong content capabilities across channels
  • Ability to collaborate across the organization and parents to cull out stories for social media
  • Owning the product content end-to-end – right from strategizing the approach, finding stories, issuing design briefs, sparking conversations online, responding to customer queries, talking to internal sales and curriculum teams for putting forth the product story
  • Strong understanding of the KLAY brand and ability to balance parent engagement and product/brand updates
  • Ability to write long format content like Emailers, blogs, articles from the perspective of a parent
  • Good to have: Parent of child in the age group of 2-6.

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Contact us

KLAY Preschool and Daycare

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