Digital Marketing Specialist

  • Full Time
  • Anywhere
  • Full Time
  • Anywhere

Website mindlercareers Mindler


About the job

The ideal Digital Marketing Specialist at Mindler is an entrepreneurial and innovative out-of-the-box thinking digital native with a get-things-done attitude, who thrives in a fast-paced environment. If you have an unrelenting drive for running new tests and experiments on a regular basis, then this role is for you. You should love data, but even more, you relish implementing changes based on insights – instead of just creating dashboards.

You’ll have an important role to play in scaling up Mindler’s marketing efforts across all paid channels.


  • Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
  • Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
  • Optimizing campaigns across multiple channels to deliver the best return on investment.
  • You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
  • You write content for marketing ads, campaigns and landing pages.
  • You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
  • You build and run A/B tests across landing pages and the homepage.

Selection process:

Ònline Face to Face Interview > Written Task > Second round of Face to Face Interview

Company profile:

Mindler is a technology-enabled eco-system for career planning and development for students. We leverage technology, research, machine learning, and algorithms to minimize human bias in the career decision-making process. Mindler’s disruptive career assessment and counseling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, IIM, and other top-tier institutes. With a unique and scalable model to address the unorganized career counseling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products.


About us

Mindler, a comprehensive career guidance & mapping platform is shaping the career guidance landscape by empowering students, educators and parents. Using automated career guidance tools & solutions blended with in-depth research we are empowering educators and students to adopt a scientific approach to career decision making.

A venture conceptualised and run by alumni of ISB, IIT, IIM, Harvard, and the world’s preeminent psychometricians, Mindler has awarded and commended by the Ministry of Science & Technology (Government of India), Ministry of State (UAE Government), Holon IQ, Entrepreneur India, ISB D-Labs, Ministry of Commerce & Industry, Department for Promotion of Industry & Internal Trade, Education World, Business World, Economic Times and CIIE at IIM Ahmedabad.

Mindler empowers all stakeholders in the student career decision-making journey through the world’s first SaaS platform for educators, India’s first multi-level credentialing program to certify educators and state of the art career planning platform for students.

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