About the job
About this role:
|| Functional Area: Marketing Team || Role: Growth Hacker/Digital Marketing Specialist || Location: Gurgaon ||
We are looking for a growth hacker who has 2+ years of experience in online marketing and advertising campaigns. An expert in using low cost and creative strategies to acquire customers and retain them. The person should be able to devise smart and low-cost solutions and help us achieve rapid growth in the market.
What you’ll do:
Design and run marketing campaigns & advertisements to acquire customers (farmers) through digital networks such as Google, Social media channels, Advertisement networks, etc.
A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
Optimize and efficient use the monthly budget assigned across the digital marketing funnel
Work on the SEO and keyword strategy to ensure smoother app download and better company branding
Use marketing analytics tools such as AppFlyer to analyze & track the ROI & CAC for each marketing campaign
Prepare and share daily/weekly/monthly performance reports keeping track of campaigns and its analysis
Keep attention to the updates of Appstore, Google, and social media channel’s algorithm updates.
Collaborate with the design team to prepare clickbait /marketing collaterals required for running campaigns
What you’ll need:
Diploma/course in digital marketing/social media marketing preferred
Minimum 2 years of experience in using digital/social media to acquire B2C customers
Proficient in running paid advertising campaigns on Google, Social Media channels, Ad networks
Experience in working with start-up/company that works with rural customers will be ideal
Experience in generating leads and achieving long term sustainable growth
Impeccable communication skills
Eager to work individually and with a team in a growing start-up
What we offer:
In addition to an outstanding work environment with ample advancement possibilities, MoooFarm employees enjoy-
Limitless growth. We work with you to help you meet your goals and advance within the company
Encouragement to be innovative. Freedom to challenge the status quo and introduce better changes
An upbeat optimistic culture. Collaboration, Integrity, and a no-limits mindset are our central values
A note from the founder:
You will be working as a core team member to grow a young organization doing transformative work in the agriculture space using technology, with the potential of impacting millions of lives. You will be in an environment which lets you fully unleash the entrepreneur in you, where you will learn not just about the core product lines, but how an organization runs and grows! The learning opportunity is immense, and you can contribute and derive maximum benefit as long as you are self-driven, motivated, and hardworking. All the best. 🙂
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