About the job
Netflix is the world’s leading streaming entertainment service with 204 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
The Global Media Strategy team is responsible for working with our marketing teams around the world to develop best practices, connect paid media to our overall marketing strategy, explore and leverage key media partners, connect shared strategies, and scale campaigns and ideas.
Also, the Media Strategy Manager will be responsible for the planning and execution of paid social campaigns for our films, series, brand campaigns as well as setting strategic guidance and best practices around the use of paid social. Other tasks will include, consulting and managing ongoing media partnerships, helping evaluate and develop new opportunities with media partners.
6+ years managing and developing a strategy for media campaigns including campaign execution
An understanding of the place of paid media in the larger campaign planning process
An ability to represent Netflix and work closely with key external partners, negotiating deals and leveraging opportunities
Good working knowledge and relationship with key media owners across India
Knowledge in Facebook, Twitter & YouTube’s ad management platforms
Well versed in paid social best practices, including channel-specific creative formats
Highly detail-oriented with an ability to multitask and prioritize in a fast-paced, high volume environment
Strong communication skills and ability to work cross-functionally with multiple stakeholders
Strong grasp of the overall marketing ecosystem and specifically the role that digital media and paid social plays within
Up to date with new and emerging social platforms (Ie: TikTok) and innovative industry trends
Work hand in hand with the regional media teams on title level paid social strategy and goals in order to make informed recommendations around targeting, platforms, creative formats, and budget allocation
Partner with the marketing strategy team on campaign success evaluation as well as strategic principles and guidelines that are in line with our marketing goals
Serve as a platform expert across various paid social channels with the ability to advise cross-functional teams on audience demos, targeting capabilities, and creative formats
Work with key stakeholders at Facebook, Google, Twitter, and other digital partners on ways to best leverage their platforms and opportunities for scalable digital innovation
Act as a resource to the country marketing teams to provide best practices and recommendations with a focus on ways to execute breakthrough creative concepts across media partners
End-to-end planning, set up, and execution of paid social campaigns across multiple channels, including Facebook, Instagram, YouTube, and Twitter
Provide feedback to partner teams on tooling needs for campaign planning & execution efficiency
Understand, advocate, and embody the company’s values and team goals
Continually seek out innovative ways to make our brand shine within the media ecosystem
When necessary; Explore, plan, and buy across the India ecosystem (Online/Offline media)
Netflix is the world’s leading streaming entertainment service with 208 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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