About the job
We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
What you will be doing:
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies.
About your experience:
· Proven working experience of minimum 3-5 years in digital marketing (SEO and wordpress)
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Solid knowledge of website analytics tools (e.g., Google Analytics, Tag manager, SEMrush)
· Experience in setting up and optimizing Google AdWords campaign
· Strong analytical skills and data-driven thinking
· Deputy Manager – Business Development
· Highly competitive salary, excellent benefits, career growth and a positive work environment
Discover us more on www.pinnaclecad.com
Pinnacle is a leading BIM service provider in offering customized solutions to Architecture, Engineering & Construction (AEC) firms globally. Pinnacle addresses critical coordination and collaboration challenges in the construction industry by implementing need specific and cutting edge BIM solutions.
Pinnacle believes “Construction is all about Preconstruction”.
We have successfully executed 5500+ BIM projects in 39 countries across 6 continents. Our diverse portfolio includes landmark BIM projects in USA, Asia, Middle East, Japan, Europe & Australia across all the industry verticals such as airports, hospitals, medical centres, stadiums, high rise towers, Infrastructure, university campuses and more.
Our process orientation & quality control is as per ISO 9001:2015 and ISO 14001:2015 standards.
We have a team of over 1500+ BIM & CAD Engineers available for collaboration across different time zones.