About the job
This role will be accountable for growth of the private brand labels. S/he will be accountable for deployment and delivery of paid campaigns for PBs.
Key functions under this role will entail:
1- Strategy and execution of the brand and performance campaigns on Google, Native.
2- Plan & deliver monthly growth numbers for acquisition team
3- Coordinate with cross-functional teams to build brand/category specific intelligence
4- Passionate about digital marketing space and building a high scale startup
5- High on energy and problem solving attitude
1- 3-5 years of experience in running performance and social campaigns for high growth (D2C) brands
2- Hands on experience with Programmatic, Google UAC and Shopping campaigns. Preferred if in additional exposure in running large scale display & native ads.
5- Budgets handled >2Cr per month
1- Graduate with prior experience with digital marketing
2- Should have experience handling app-based D2C brands
3- Excellent communication skills
Founded in 2012, Purplle.com is one of India’s largest e-beauty destinations with more than 7 million monthly active users. The beauty e-tailer has over 1000+ brands with nearly 50,000 products, available on its website and app. Purplle.com recently closed a $45M deal from Verlinvest, Sequoia Capital India, Blume Ventures & JSW Ventures.
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