About the job
There are always exciting stories waiting to be told to the world outside for a product like SignEasy, which is loved by hundreds of thousands of individuals and businesses around the world. From stories of customers being forever grateful to the next exciting feature to the company culture – there’s always a bagful! And this is what makes this Content Marketing role exciting and enviable.
We are looking for a dynamic and creative content marketer to take these stories to our existing users and beyond them to increase awareness, acquire new users and engage existing users.
Owning the strategy, creation, and distribution of compelling content of various formats across a wide array of channels to drive the overall marketing objectives – from acquisition to retention. The formats range across the blog, social media, website and landing pages, newsletter and customer emails, case studies, user success stories, eBooks, white papers, product feature articles, in-product content, video content, sales collaterals.
Scaling up the inbound marketing efforts by building and executing a solid content strategy – the objective here would be to attract quality traffic and convert them into signups/leads. This would mean owning the SEO and content distribution/repurposing goals.
Manage the social media channels for SignEasy focusing on Twitter, Facebook, Google Plus, Instagram and Youtube with a consistent content plan.
Own branding and thought leadership initiatives
Executing the GTM of new product features and work with product team to build and distribute content that will drive education and adoption of features.
Planning and executing periodic marketing communication to users and partners with the objective of disseminating product and company updates.
Assisting product and marketing on content requirements for performance-based marketing campaigns and assets, in-product content, customer lifecycle content etc.
Sales enablement by equipping the Inside Sales team with required resources on product features, benefits, and competition.
Growing into a content authority in the team, setting high-quality standards for written communication and influencing our communication style and tone.
Skills and Experience:
Graduate/Post Graduate with an excellent command of English. Degree in English, Mass communication or psychology would be desirable.
7+ years of experience in content marketing or inbound marketing for a SaaS product.
Expertise in flawless and crisp written communication. Everyone loves reading a piece which is short and to the point. 🙂
Flair for content writing to target North American / Global audience.
Ability to write engaging web content and adapt it to different formats and channels.
Ability to combine qualitative goals of content and the quantitative goals (traffic/conversions).
Passionate and enthusiastic about evangelizing the product, the company and the customers.
Comfortable to thrive in a fast-paced environment, self-driven, and willingness to own from conceptualization to execution.
SignEasy’s unique benefits:
MacBooks for all – YES, even for interns and temps | Forfronters in the remote working culture. We understand the need for you to avoid your daily killer commutes and the need to stay safe during pandemics | SignEasy is at all costs an Equal Opportunity Provider: Diversity hiring and building a truly inclusive international team is our pinnacle interest to drive innovation, growth and a global outlook. (Yes, we have individuals on the team who come from interesting backgrounds and experiences, including a scuba instructor) | Generous ill day leaves and an open door culture | Fully paid annual international company offsites | *100% Home office set-up assistance [assistance is capped] | Medical insurance benefits for self and family | Sponsorship to Career Enrichment programs | 100 percent paperless employee lifecycle experience guaranteed | Regular office treats and perks on the house.
Our Frontend expert on SignEasy turning ‘10’: https://www.youtube.com/watch?v=oCY-rCTODbw
Meet SignEasy’s leadership and core team: https://rb.gy/ftyfkw
Our impressive story: https://rb.gy/azsda0
Take a peek at SignEasy’s culture: https://rb.gy/nvra6o/
SignEasy’s Timeline & Journey: https://signeasy.com/journey/
More about Careers at SignEasy: https://signeasy.com/jobs/
About the company
SignEasy is the easiest and fastest way to sign and send documents for signature from your phone, tablet and computer. Over 100,000 customers from 180 countries trust SignEasy to reduce paperwork turnaround times, close deals faster, cut costs, and improve the customer experience by eliminating the cumbersome print-sign-scan-fax process. It seamlessly integrates with your business workflows across popular applications like G-Suite, Office 365, Microsoft Teams and Dropbox.
With over 5 million downloads to date, SignEasy is used by professionals, small businesses and large enterprises like Equinix, Intertrust, Berkshire Partners, Cleartrip, Aruba Bank, Stribling and Rappi. SignEasy has been consistently featured among the Best Business Apps on the Apple App Store and Google Play Store along with being voted at #1 in customer satisfaction for eSignature solution among small businesses.