About the job
Job Title: Digital Marketing lead
Skill-Lync is a fast growing edtech that is on a mission to revolutionize engineering education in India. At Skill-lync, Marketing is a crucial function in connecting aspiring engineers to the right courses and helping them kick start their dream career.
We are looking for a Content Marketing who can transform marketing material into compelling content on all of our assets including ads, web pages, emails and pitch materials. The Content Marketing lead will work closely with campaign managers, junior writers to deliver quality content for all marketing needs. The Content marketing lead will also plan the calendar for content for Organic and social media and other content distribution mediums.
- Develop a content strategy for various disciplines in Skill-lync.
- Ensure that all content are of highest standard
- Evolve a consistent messaging across all assets
- Be a brand custodian and ensure brand guidelines and standards are met across all assets
- Personally lead crucial projects in marketing
- Mentor junior writers and help them write compelling content
- 3 to 5 years of experience in Content Marketing/Copywriting
- Strong grasp of English language with proficiency in writing and editing
- Experience in handling CMS and other website/creative tools
- EdTech Industry experience preferable but not mandatory