Website Small Town Agency
About the job
*Conceptualize, and write engaging posts for social media networks (e.g. Facebook, Instagram, Twitter etc)
*Creating compelling headlines and body copy that will capture the attention of the target audience.
*Conducting in-depth research on industry-related topics in order to develop original content.
*Tracking trending topics & creating appropriate posts for our handles
*Customized content for each platform (Fb, Insta, Twitter etc) based on what works on each, modify content pieces/ create specific for each individual platform.
*Work closely with Social media strategists to understand what content is doing well & what is not, incorporate feedback in future work to better page reach and engagement.
*Understand SM data analytics, insights, and performance metrics and their role in engagement and reach on social media. *Continuously work towards improving metrics
*Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
*3+ years prior experience as a Social Media Copywriter or similar role
*Ability to create innovative content, along with relevant images and videos
*Strong verbal as well as written communication skills
*Strong understanding of all social platforms, as well as their use in marketing
*Deep understanding of how cultural trends form, and the ability to anticipate and act on it.
*Experience working in cross-functional teams.
*Proven strategies that have helped build a brand on social media
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