Digital Marketing Specialist

  • Full Time
  • Anywhere
  • Full Time
  • Anywhere

Skills And Experience Required For This Role
A graduate or Postgraduate in Marketing
3 – 6 years of relevant experience in Marketing and digital marketing
Experience in executing and leading digital campaigns, virtual summits & creating landing pages
Content development experience would be an added advantage
Digital/Social media experience in agency, b2b environments would be an advantage.
Certifications (such as Google Adwords) would be a plus
Candidate needs to bring a can-do, roll-your-sleeves-up, start-up attitude to the team.

Key Responsibility Areas
Own Softline’s MSFT CSP digital marketing programs: Marketing automation, email marketing, virtual events, campaigns, social media, and digital analytics.
Design & execute campaigns on CSP and track appropriate success metrics, goals and budgets.
Create landing pages, SEO/SEM for the campaigns.
Email blasts – Carry out regular email campaigns by creating eDMs for MSFT CSP offerings.
Achieve desired goals and objectives, present metrics and analytics.
Design and execute social media posts for the chosen programs.
Create / co-create content that drives engagement on Softline’s MSFT CSP offerings on social media and other channels.
Work closely with regional teams and internal stakeholders to design, execute and drive a go-to-market plan for a defined key areas.
Participate actively in Go-To-Market programs & activities as the lead for defined offerings.
Leading marketing efforts designed to increase awareness and generate leads through a variety of virtual events and digital channels.
Analyzing metrics and communicating results including traffic and conversion statistics, lead generation and pipeline impact.
Evaluate, prioritize and lead each campaign and tactical opportunities based on expected demand generation performance.

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