Website Stone Bridge Solutions
About the Job
Remuneration: up to 6 LPA
Industry: Health & Wellness
A Copywriter would be creating engaging content that is disseminated across various channels. These channels may include print, television, digital, and social media. Copywriters should produce error-free content and have the skills and attention to detail to edit their own work. The typical creative process can involve: discussing the Company& core message and target audience. brainstorming visual and copy ideas with other members of the creative team. Your words will inform and engage our target audiences. Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.
Main duties and functions:
- Campaign planning – Plan / Ideate / Write campaigns for Instagram and Product Launches. Ensure we are able to brainstorm and generate good ideas that translate the brand’s goals.
- Facebook Posts – Though Instagram campaigns can be extended to FB, the same needs to be tweaked to suit the FB audience. Have an eye on trending formats for the medium to plan and write content that delivers maximum impact.
- Facebook Stories – Content bank to be planned and created for FB stories as well which may be in line with trends/campaign/product launches.
- Insta Handle – Create post captions for Instagram posts/reels/videos as well as think of the campaign as well as trending hashtags.
- Newly launched ‘Mom’ Insta Tribe handle: There is a newly launched Insta Handle that aims at engaging moms of all kinds, who want it all and embody the essence of the brand name. To source/craft interesting and engaging content for the page.
- Influencer / Collaboration Video Scripts – Scripting to be done for various Influencer videos or any brand collabs. This is to be written and visualized keeping in mind the brand’s goals, influencers style and current trending topics.
- Video edits: The raw footage received from the influencers need to be given a crisp edit along with key highlights/subtitles before they are used. These are then used for various social media digital marketing so sharp editing with correct content highlight and presentation is very important.
- Performance ads: To be able to write intelligent and effective copy for performance ads and banners.
- Blogs: You would need to write 1-2 Blogs a week as per the topic selected for SEO purposes.
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