Assistant Manager- Digital Marketing

  • Full Time
  • Anywhere
  • Full Time
  • Anywhere

Website The WorldGrad

About the job
About The WorldGrad


Education knows no barriers. And neither do we.


We are The WorldGrad – “Your Passport to a Global Education”. Our endeavour is to enable students to kickstart their global aspirations for overseas degrees.


The WorldGrad is owned by Singapore-based LINC Education (, a leader in online education. The WorldGrad is a collaboration with leading universities across the world to offer a unique online program that allows aspiring students to save time and financial resources, without compromising on their dreams of pursuing a degree in a foreign university.


The WorldGrad programs are designed in partnership with the leading universities from around the world including the United Kingdom and Australia. Our programs enable students to complete their first semester online from home and then complete the rest of the degree course overseas. The courses completed online are fully recognized by the partner institutions helping students save time and money. All students accepted to the online program are guaranteed progression to the overseas institution and are provided admission letters before enrolment.


The company is founded by seasoned professionals coming from an IIT / IIM / ISB background and with 30 years of combined education sector experience. The company is well funded by global education and technology investors and offers a unique opportunity to young, enthusiastic individuals looking to be part of a remarkable journey.


Why join The WorldGrad?


WorldGrad is an innovator in the online education space and we pride ourselves on providing a challenging and exciting environment for individuals looking to make a difference. You will be one of the initial members of the marketing team, thus allowing opportunities for faster and greater career growth. At the same time, we value our collegial, small-team environment which offers a balance of flexibility, ownership and accountability.


So if you are a smart, nice individual who wants to be a part of a thriving and fast-growing young start-up, The WorldGrad is the best place to start.


Role and Responsibilities:


As the Digital Marketing Executive, you will be responsible to:

Manage search engine optimization and other digital marketing activities, efficiently
Perform link-building and create keyword strategies to improve site rankings
Analyze Google Analytics, perform SEO activities and create a monthly or weekly report, accordingly
Work with the development team to make sure the best SEO practices are executed
Recommend changes on the website to meet SEO standards
Keep up-to-date with the latest trends and SEO practices
Work and get results using SEO tools
Perform social media activities to support SEO
Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)
Provide creative ideas for content marketing and update website
Create content for social media using basic design tools like Canva
Maintain the company’s brand identity by successfully attaining goals


Required Skills:


Proven experience as a Digital Marketer
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Ads and email campaigns and SEO/SEM
Experience in creating content and executing the overall content strategy
Experience in the education/edtech industry is a plus
Hands-on experience with MS/OPEN Office tools (Word, Excel, etc.)
Good at the English language: verbal written communication
Research-oriented and data-oriented
Excellent communication and interpersonal skills


Whom are we looking for?


Qualification: Bachelor’s degree
Experience: 2 – 4 years of digital marketing experience (Candidates with marketing experience from an edtech industry will be preferred.)
Smarts: Demonstrated track record along with great spoken and written communication skills. Being structured and able to multitask is a must.


Location: Godrej Campus, Vikhroli (W), Mumbai


Working days: Monday to Friday


Joining: Immediate


Remuneration: INR 10L per annum


Selection Process and Next Steps

Interested applicants should send their resumes specifying their experience, qualifications, and professional achievements to Human Resources – [email protected] with the subject “Application for Digital Marketing Executive”. Shortlisted applicants will have 3 rounds of technical and fit interviews with the management team at The WorldGrad.

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The WorldGrad

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