About the job
The incumbent would be required to cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.
Devise online strategy for meeting goals as specified by client (higher traffic/ customer acquisition/revenue generation/ etc)
Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)
Stay up to date with new tools in the industry in all domains (advertising/SEO/ email marketing/ etc) &train the internal team to adopt the latest best practices
Engage with clients in coordination with the Account Management team to explain the technical aspects
Implement a data driven & analytical approach for delivering business goals for clients
Set up processes for reducing errors in the execution of ad campaigns & other processes
Build a culture of innovation and learning in the team
Knowledge/ Skill Set Required
Completely Result Oriented; obsessed with metrics.
Data-driven decision process and strong analytical skills.
An understanding of all channels of digital marketing.
Excellent Communication Skills
Analytical approach to Problem Solving
Knowledge about Google SEM, Facebook Advertising, SEO, Email Marketing, Display Advertising, etc
A constant drive towards learning new techniques & tools
Educational Qualifications : B Tech from a Tier 1 College Preferred (IITs/ BITS/ etc)
Work Experience : 2 to 5 years of relevant work experience
Desired Skills and Experience
Marketing, Online Marketing, SEM / SEO, Web Analytics
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