• Drive the content strategy and communication plan
• Define the SEO strategy and drive the implementation
• Plan, ideate, and execute a monthly content calendar
• Work and execute the inbound content strategy
• Create a scope for content properties such as blogs, websites, ebooks, newsletters, videos, etc.
• Ideate and plan proactively innovative content ideas to help build engagement and brand recall with the respective target audience
• Draft and execute video scripts with the creative team and work on production alongside the video team
• Drive social media content and engagement
• Draft copy for user communication, engagement, and education
• Create content for thought leadership articles, editorials, product comparisons, reviews, etc
• Work and collaborate with content writers and different teams such as tech, product, sales, marketing, etc.
• Minimum 3+ years of experience in Content/Copy Writing (in editorial, advertising, or online marketing)
• Should have experience in not just different types of writing but also building strategies for the content marketing team.
• Can wrap your head around keywords and search engine optimization
• Must have immaculate written and oral communication skills and a penchant for marketing products.
• Must have a flair for ideating and building creative content.
• Should be passionate, think out of the box, and are a go-getter
• Should be active on social media and familiar with social media tools and marketing processes.
• Must understand the value of research and have an awareness of who your audience
• Good command over English (written and oral skills)
• Knowledge of online content publishing
• Good analytical skills, ability to work with cross-functional teams
• Ability to work with sales and product development team to create marketing material
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