About the job
Exp: 4-5 years; Exp 4 – 5 years End to end digital paid media strategy creation. Managing leads and client servicing for existing digital media clients. Research and creation of pitches along with the team Google Adwords, Social Ads & Analytics Technical Expertise Thorough understanding of SEM Google Adwords, Social Ads, Google Analytics Expert in managing paid search campaigns Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features Excellent understanding of Google Analytics and deriving to action items from data points Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising Work jointly with internal team to drive campaign strategy & development Identity growth opportunities from the client portfolio and drive revenue Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience Monitoring buying strategies Liaising and building relationships with clients and media sales companies Optimise plans and budget according to the best media mix Creating and executing paid media campaigns across our channels of records Analyzing, Recording, and Troubleshooting performance data in excel Making in-the-moment campaign management decisions with massive budgets
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