Yulu – Content Writer

  • Full Time
  • Bangalore
  • Full Time
  • Bangalore

About the job
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Role Purpose

If you are someone who loves copywriting, driving engagement and action and enjoy being creative, take a peek at the requirement below and see if you are the right fit for the role.

Roles & Responsibilities

  • Develop, write and deliver engaging blogs & copy for a social media audience on LinkedIn, Facebook, Twitter, Instagram, and YouTube.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Manage social calendar, share and publish the content on all social media platforms.
  • Track, measure and analyse all initiatives to report on social media ROI.
  • Use data and platform analytics to experiment with content, with a view at improving overall performance.
  • Collaborate with content marketers and digital team to distribute content in ways that engage our social media audiences and encourage engagement.
  • Respond to questions and comments on our social media pages in a timely and accurate manner.
  • Manage the voice of Yulu on all community public-facing channels ensuring content adheres to a consistent voice and brand guidelines.
  • Explore new tactics and creative/content formats on social media platforms to drive engagement.4

Qualifications & Experience

  • Graduation in relevant field
  • 1-3 years of experience
  • Strong copywriting skills. Should be able to write engaging content with a human touch.
  • Brand building mindset and passion for creating brand love.
  • Creative – enjoys finding creative ways to tell a story.
  • Ability to create short videos, gifs and other social media content is a plus.
  • Have command of best practices and trends in social media marketing.


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