SEO Specialist

  • Full Time
  • Anywhere
  • Full Time
  • Anywhere

About the job As an in-house SEO expert, you will work to enable Zeta’s success by helping grow and optimize our web presence. You will work with the marketing front-end engineering group to develop our technical SEO strategy for all frontend customer touchpoints for Zeta. The ideal candidate cares about making a business impact, is an expert in on-page and off-page SEO, and has successfully used SEO as an organic growth strategy in previous roles. What is the Job like? You will devise tactical and strategic initiatives to help Zeta rank in the first three results for our core in-market keywords across desktop and mobile websites Audit our domains and web presence to keep our websites error free and SEO best-practice compliant Achieve web traffic growth that is attributable to improvements in technical SEO Optimize and improve technical SEO for Zeta across owned web properties for better discoverability and organic search reach Recommend to the web development team, content team, and performance marketing team high impact keyword opps Participate in the redesign of Zeta’s Website as we move towards a multi-product web presence, and make recommendations as we operationalize the change Optimize SEO to support diverse clients from high powered desktop computers to small footprint mobile devices Who should apply for this Role? You have extensive experience (5+ years) in front-end technologies in marketing tech (experience in B2B SaaS/e-commerce is a bonus!)You’ve managed technical SEO for a company with 1 million+ monthly visitors, and have made an impact in your current or previous roles You have extensive experience in SEO and marketing tech – including Google Search Console, Google Analytics Have deep experience optimizing at-least one top-tier CMS (experience with WordPress and Hubspot is highly desirable) You have a working knowledge of web-technologies including HTML5, Javascript and CSS You know how to move a page that’s ranking on page 3 of the SERP to page 1 You know what a ‘Featured Snippet’ on Google is, and you know how to get your website to start showing up in them You’re a pro at technical SEO implementation and have demonstrated your impact through boosting website traffic and organic search traffic metrics You have an experimental mindset and are not afraid to try new things Co-founded by Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO), Zeta® is on a mission to make digital payments easy, inclusive and valuable for corporations, employees and merchants globally. Our products revolve around the key idea that spending and receiving money should be easy, fast, and trouble-free. Our Business Comprises Zeta® Banking- we are in the business of providing a full stack, cloud native, API-first neo-banking platform including a digital core and a payment engine for issuance of credit, debit and prepaid products that enable legacy banks and new age fintechs to launch modern retail and corporate fintech products. Zeta Benefits – We started our business as an ‘employee benefits’ provider in India, with technology at the core of the offering. The Zeta BRS business today exists as a merged entity, with Sodexo, in India. On the global level, we are working with various Sodexo geographies as their technology partner, providing customisable suite of frontend and backend solutions for the BRS industry. We currently engage with Sodexo in Brazil, Vietnam and The Philippines; and are continuously expanding to more countries. Enterprise Payments – Our enterprise payments solution helps financial institutions simplify payment flows using full stack, cloud native, API-first technology. From reward and recognition programs to gifting to expense management, we aim to make all enterprise payments hassle free while delivering a tangible business impact to the end user. Zeta currently provides its platform and products to BFSI issuers in India, Asia, and LATAM. The product offerings are used by banks like RBL Bank, IDFC First Bank and Kotak Mahindra Bank, 14000 corporates and over 2 million users. Zeta is a SOC 2, ISO 27001, ISO 9008, PCI DSS certified company. The company has over 500 employees and clocks over 1 million transactions per day. Zeta® was awarded the best B2B platform and the best Payment App at the Payments and Cards Summit 2018. The company was also recognized as one of India’s most innovative product companies at NASSCOM Emerge 50 awards 2017 and was named the Fintech Rising Star for 2017 by the India FinTech forum

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