Content Writing

  • Full Time
  • Anywhere
  • Full Time
  • Anywhere

Website befoxy Zoo Media

Job Purpose

The Creative Executive is responsible for the daily workings of the Netflix account by:
Creation of innovative, creative platform led solutions
Collaborating with the Creative Manager and Account Management teams to ensure timely creation and deployment of creative assets on his/her assigned platform

Role Responsibilities & Deliverables

Creative Strategy :
Hygiene execution plan basis the content calendar for the month/week
Research and content creation for new platform daily content
Build weekly / monthly content ideas to be presented to the Netflix team along with Creative manager and account management team
Experiment with innovative content formats and culturally relevant content that is platform specific

Creative Execution :
Supervise the daily publishing of assets across platforms in sync with the Programming Executive
Ideating, conceptualization, scripting, creating & programming of daily hygiene content based on defined audiences & channel ambition (Cadence will change on a monthly basis) across platforms along with the Creative Manager
Owners of all copy and captions of all assets being deployed on the channel, doing a final check of TOV, enhancing ancillary assets provided by other agencies/creators/production houses, as and when required across platforms along with the Creative Manager
Updating channel banner & architecture (playlists, channel description etc) across platforms with Programming Executive
Proactively suggest topical/trending formats and ideas and help execute them with a quick turnaround time across platforms in sync with Creative Manager, Account Manager
Proactively ideating and pitching a bespoke and feature ideas basis monthly/quarterly strategy (min 5 bespoke + 2 feature ideas per month) across platforms . Ad Hoc writing and concepts for decks if and when needed in sync with the creative director, creative manager and account manager
Support moderation and engagement for new platform in sync with creative manager
Work closely with arts & graphics, video and production teams to co-create content
Write concepts and rough scripts, and create storyboards with the art team
Write copies and daily social media content concepts that need to be delivered to the art team for execution
Quality check social media content & responses in sync with the account management team
Accurate referencing and industry benchmarking

Core Competencies

Creativity :
Research and development of content ideas and concepts based on platform and past content data and insights
Keen awareness of current trends in advertising and pop culture

Customer Focus :
Timely resolution of client escalations

Communication :
Excellent written and verbal skills
Ability to create and edit content for spelling, grammar, style and tone
Respond positively to feedback

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