Content Marketing Course: Get Certified in Content Marketing


The Content Marketing Certification Course from Hubspot Academy will give you an overview of how to apply content marketing to your current strategy — from developing and repurposing content to promoting and analyzing it.


This content marketing course is aimed at Marketing Professionals, Inbound Professionals, and Content Producers to help them utilize content effectively.

Modules Included

  1. The Power of Storytelling
  2. Building a Content Creation Framework
  3. Planning a Long-Term Content Strategy
  4. Generating Content Ideas
  5. Creating Quality Blog Content Your Audience Loves to Read and Share
  6. How HubSpot Uses Blogging to Rank #1 on Google
  7. Extending the Value of Your Content Through Repurposing
  8. Creating Topic Clusters and Pillar Pages
  9. How to Create a Successful Video Marketing Strategy
  10. Building a Guest Blogging Strategy Powered by SEO
  11. How to Effectively Promote Content
  12. Measuring and Analyzing Your Content

What You Get

  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and repurpose content that both humans and search engines will love
  • Become a stronger, leaner, and more strategic content marketer

Additional information

Includes Certificate



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