Twitter has announced that it is acquiring Scroll, a platform that allows readers to read content without any pop-ups and advertisements. The move aims to make it easier to publish and read content. Moreover, Twitter claims that the publishers working with Scroll would be making more revenue than what they do from traditional advertisements.
“This is an exciting opportunity for us to introduce this proven model to publishers on our service and make reading the news better for everyone involved. Looking ahead, Scroll will become a meaningful addition to our subscriptions work as we build and shape a future subscription service on Twitter.” as per Twitter’s announcement.